Last year was a remarkable journey for our retail presence, marked by expansion, innovation, and deepening connections with consumers. Across the globe, we delivered exceptional experiences that inspire people to explore and experience the joy of sports and outdoors.
Arc’teryx: expanding and elevating the guest experience
Arc’teryx expanded its global footprint in 2024, including the launch of their first Alpha stores in Toronto, New York, and Tokyo—flagship locations designed to offer an immersive brand experience. But beyond opening new stores, Arc’teryx focused on how they are serving their guests.
“2024 was a remarkable year for Arc’teryx. Yes, we’ve opened an incredible number of stores globally, but also because of the differentiated way in which we’re serving those guests. We’re a part of the community we serve, we listen and learn, engaging in a two-way dialogue with our guest, understanding what they need, where they’d like to go, and enabling them with the gear and knowledge to achieve those goals,” says Delaney Schweitzer, Chief Commercial Officer, Arc’teryx.
Commitment to a more personalized, experience-driven approach, is transforming Arc’teryx stores into interactive hubs—places guests can not only shop but also learn, engage, and be inspired.
“Our investment in stores reflects that approach,” Delaney continues. “Dedicating more square feet than ever to ReBIRD™ Service Centres is just one example, alongside community events, athletes and ambassadors who share their knowledge with our guests, and more.”
Salomon: merging innovation with cultural relevance
“2024 has been a year of acceleration for Salomon, with impressive new branded store openings focusing on our global epicenters such as Paris, London, Milano, Shanghai, Beijing, New York, and Tokyo,” says Pascal Clausse, Senior Vice President, Global Retail, Salomon. “China and APAC are leading the game, Europe is making significant strides, and we marked a milestone in the U.S. with the opening of our first pop-up store in NYC.”
A standout achievement was the opening of Salomon’s flagship store on the prestigious Champs-Élysées in Paris. “It’s a big step-change win for us. We are the first-ever outdoor brand on such an iconic street. The timing was impeccable, aligning perfectly with the buzz of the summer Olympics, and the store served as a dynamic hub for events and community engagement.”
Salomon also advanced its Sportstyle boutique concept, creating unique connections with fashion-forward communities in locations such as New York, Paris and London. “Our Sportstyle boutiques strike the perfect balance between athletic performance and modern lifestyle, appealing to a wide range of consumers,” says Pascal.
Wilson: a premium experience rooted in community
Wilson’s expanded their global footprint in 2024 with key U.S. store openings, and openings in China with the flagship in Chengdu, China as a standout.
In the U.S., the brand focused on creating premium retail spaces that double as community hubs. “Athletes come to our stores not just to shop but to find resources like where to play or take lessons. We’re their tennis concierge,” says Erin Pelton, Director, Retail Stores, Wilson.
Wilson Dallas NorthPark Center store opening
In China, Wilson’s Chengdu store exemplifies innovation and cultural integration. Designed by architect Shuhei Aoyama, the flagship integrates local elements such as bamboo-inspired steel to reflect Chengdu’s identity as the bamboo city and home of pandas. “It’s more than a store—it’s a destination where customers can sit on stands, enjoy coffee, and immerse themselves in the tennis lifestyle,” says Rose Fu, VP, Wilson Greater China.
Wilson Chengdu store opening
Peak Performance: global expansion with a people-centric approach
Peak Performance expanded its global footprint in 2024, including with new store openings in Europe and China. The flagship store opening in London’s Covent Garden stood out, marking Peak Performance’s entry into the UK market.
The London store’s prime location is quickly becoming one of Peak Performance most visited locations. “Its position in one of Europe’s most vibrant cities enables us to connect with a global audience, particularly travelers from Asia and North America,” says Oskar Hammar, VP DTC, Peak Performance.
The brand’s success was fueled by a strong “better together” spirit and a focus on talent development. “Our people are the heart of the brand. They create the emotional connection between us and our customers.”
With core values at heart, strategic focus, and people-centric approach, Peak Performance is poised for continued impact in 2025. “We’re building a brand that resonates deeply with our customers, no matter where they are in the world,” says Oskar.
Peak Performance London Covent Garden flagship store opening
