Amer Sports and Liesheng have completed the transaction in which Amer Sports divests Suunto to Liesheng.
Amer Sports’ strategy is to focus on developing internationally recognized sporting goods brands within the lifestyle, apparel, and footwear segments with a strong focus on direct-to-consumer channels, as well as an enhanced presence in large markets such as China and the US.
Suunto continues to focus on the premium outdoor wearables under the new ownership.
Rothschild & Co acted as financial advisor and Avance as legal advisor to Amer Sports.
Media inquiries:
Anu Sirkiä
Vice President, Communications at Amer Sports
Tel: +358 50 568 8638
Email: anu.sirkia@amersports.com
About Amer Sports
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, and Wilson. Its technically advanced sports equipment, footwear, apparel, and accessories improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports’ business is balanced by its broad portfolio of sports and products and a presence in all major markets.
About Liesheng
Founded in 2015, Liesheng has grown into a global consumer electronics brand enterprise, with its products being sold in more than 100 countries around the world, and serving tens of millions of users.
With the vision of “Redefining Intelligent Life”, Liesheng continues to explore intelligent life scenarios and is committed to improving everyone’s life quality via data. As a fast-growing and highly creative global enterprise, Liesheng always views technological innovation as the core driver of its business, with R&D personnel accounting for 60% of its employees. It has two R&D centers, which are located in China’s Shenzhen and Dongguan, and is soon to build its southwestern headquarters in the city of Chongqing to gather excellent scientific talents in various fields.
Liesheng has successfully developed Haylou, a consumer electronics brand, and has continued to explore and innovate in healthcare, IOT, and big data in order to build brand new intelligent and healthy lives for its consumers.
About Suunto
Suunto stands for adventure. Pioneering exploration has been in our DNA since 1936, when the Finnish orienteer Tuomas Vohlonen set out to create a more accurate compass, and subsequently invented a new method for manufacturing liquid‐filled compasses. Today Suunto is at the forefront of design and innovation for sports watches, dive computers, and instruments used by adventurers all over the globe. Suunto’s headquarters and factory are in Finland.
