We are proud to share that Anne Larilahti, Senior Vice President, Sustainability at Amer Sports, has been appointed to the Board of Directors of the World Federation of the Sporting Goods Industry (WFSGI).
Anne has led sustainability efforts at Amer Sports since 2022. As a board member, she will share her experience and help shape the direction of the sporting goods industry on key issues such as physical inactivity, sustainability, and responsible business. We talked with Anne about what this means for her, for Amer Sports, and for the future of the industry.
What is WFSGI, and why is it important for Amer Sports to be involved?
The WFSGI is a global organization that brings together companies and associations from across the sporting goods industry, from big brands to manufacturers and national federations. It’s a platform for joint action on the challenges and opportunities we all face, like promoting physical activity, advancing sustainability, and working on international trade issues facing the industry. For Amer Sports, being part of WFSGI means we can contribute to and learn from industry-wide solutions and bring our perspective into global conversations.
What will your role be as a board member?
I am honored to join the WFSGI Board as a representative of Amer Sports at this pivotal time for our industry. I will bring in perspectives from sustainability, especially on topics like decarbonization, circular business models, and inclusive access to sport. I’m also interested in how we as an industry can better connect with public health and policy stakeholders to encourage more active lifestyles.
Physical inactivity is one of WFSGI’s key focus areas. Why does that matter?
It’s a huge global issue. According to the World Health Organization, 31% of adults worldwide—that is 1.8 billion people—don’t get enough physical activity. That’s not just a statistic—it’s a global public health crisis. Physical inactivity is linked to chronic diseases, mental health challenges, and reduced quality of life. As an industry, we have both the responsibility and the opportunity to help reverse that trend. We can create more inclusive products, support community sports, and work together to remove the barriers that keep people from moving.
What are you most excited about in this role?
At Amer Sports we believe that sport has the power to drive positive change by improving health, strengthening communities, and inspiring more sustainable ways of living. I’m excited to work together to turn that potential into action with others who are passionate about the same goals. It’s a valuable opportunity for us to learn from global peers, contribute to industry-wide progress, and share how our brands are working to make sport more inclusive and sustainable.
We congratulate Anne on her appointment and look forward to the impact she will help deliver in this new role.
