Today Atomic announced their first annual climate impact report and a partnership with Protect Our Winters (POW) for 2023.
Atomic Impact Statement showcases Atomic’s efforts to reduce their environmental impact through sustainable practices and product development by transforming the value chain and developing a sustainable product portfolio.
To address the impact of their business operations, Atomic has committed to the Science Based Target initiative, pledging to reduce their greenhouse gas (GHG) emissions by 50% by 2030 and to reach net zero by 2050. To achieve these goals, Atomic has a strategy based on three pillars: transforming the value chain, innovating for sustainable performance, and collaborating for mass movement.
Protect our Winters is an organization focused on raising awareness of the impact of climate change on winter sports and advocating for action. Atomic’s approach to designing, developing, and manufacturing skiing equipment is technical, and science-based. Their partnership with POW further demonstrates this commitment and amplifies Atomic’s voice in the fight against climate change and in protecting the future of winter sports.
Atomic’s climate impact report and partnership with POW are significant steps towards a more sustainable future for the ski industry. By working together and taking action to reduce their environmental impact, Atomic hopes to inspire others to follow their lead and make a positive impact on the planet.
Learn more about Atomic’s Impact Statement 2023 and collaboration with Protect Our Winters
