Atomic has proudly announced its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.
This partnership is extra special also because Saalbach is right in Atomic’s backyard in Austria. As a brand rooted in the heart of the Alps, Atomic’s legacy has been defined by a passion for connecting skiers to the mountains through exceptional product experiences. Since 1955, Atomic has pushed the boundaries of ski innovation, crafting world-class equipment for all levels—from beginners to World Champions.
Wolfgang Mayrhofer, Atomic Brand President, shares his excitement about the partnership: “Partnering with the Saalbach 2025 Alpine World Championships is a tremendous honor. This event is the perfect stage to celebrate our 70 years of dedication to skiing. We’re committed to driving the sport forward through quality, innovation, and sustainable performance.”
Read more about the partnership on Atomic.com
