The Atomic Media Day 2021 was livestreamed from Altenmarkt, Austria on Thursday October 7, 2021. The save-the-date was sent out to more than 200 journalists globally. In addition to the media, the whole Atomic family was invited to the event.
This year was special: after a short brand update and some athlete news, the new Atomic Redster collection, including Revoshock technology was fully revealed.
Revoshock modules turning bumps into boost
Atomic’s quest to create faster skis led to Revoshock, the pinnacle of ski stabilization and shock absorption.
Skis perform better when they’re in contact with the snow. Rough snow conditions disrupt this connection and decrease control. When you’re racing, maintaining your line is the difference between winning and losing. Revoshock keeps the ski stable, vibration-free, and in total control so you can rip around the gates on a perfect line.
Revoshock keeps your skis stable in rutted conditions, but it’s more than just a dampening system. A series of spring steel modules encased in dynamic elastomer absorb bumps and ski chatter. This is where Revoshock earns its distinction: after absorbing the input from the piste, Revoshock rebounds that energy, moving it from the front of the ski back into the snow, creating a responsive, powerful, predictable ride that accelerates out of every turn.
Revoshock is one part dampening system, one part turbo-boost.
Born on the race course, built for the piste
Every ski in the Redster collection can trace its DNA to World Cup competition. But before achieving success at the highest level comes the testing. Many tests and retests are done on every aspect of the ski before it is launched for sale. With input from top skiers like Mikaela Shiffrin, Sofia Goggia, Marco Schwarz, and Aleksander Kilde, no detail goes unconsidered.
Skiers who chase a high-performance skiing experience often look for similar elements in how a ski behaves. Whether you’re in pursuit of every hundredth of a second between the gates, or simply want to have fun making the best possible turns on your local piste, you need a ski that is responsive and dynamic while remaining predictable and easy to handle.
Early results speak for themselves: in the first giant slalom race of the 2020 season, Lucas Braathen took the win in Sölden, Austria on a black-boxed pair of Redster G9 Revo’s. We achieved what we had worked for years to accomplish: skis that are fast, stable, and easy to handle under the most demanding conditions.
