For Amer Sports, 2024 marks a pivotal moment in our journey, as the strides we’ve made prepare us to lead the next wave of growth.
Over the past years, Amer Sports has transformed into a truly consumer-centric company, quickly becoming one of the leading players in the sports and outdoor industry.
“We’ve made strategic choices to empower our brands, enabling them to grow direct-to-consumer channels, accelerate soft goods, and scale go-to-market capabilities in China and Asia-Pacific,” says James Zheng, CEO of Amer Sports. “These efforts are delivering strong results, with our annual revenue growth surpassing 20% in recent years.”
Today, DTC represents 44% of Amer Sports’ total sales. The Greater China market contributes an impressive 25%, while EMEA accounts for 29%, Americas 36%, and APAC 10%. “These numbers reflect our ability to seize opportunities and build a stronger business,” says James.
CFO Andrew Page notes that 2024 was also a financial turning point for the company. “Our listing on the New York Stock Exchange raised $1.5 billion in our initial public offering and an additional $1 billion in a primary follow-on,” he says. “The turn of the year marked the beginning of an exciting new chapter for Amer Sports.”
Through innovation and reinvention, we’ve charted a bold course. But this is only the beginning.
Arc’teryx, Salomon, and Wilson innovating for growth
Arc’teryx, one of the industry’s fastest-growing and most innovative brands, has demonstrated exceptional performance in direct-to-consumer channels and achieved significant breakthroughs in global markets.
“Our commitment to innovation and pinnacle performance has driven our success,” says Stuart Haselden, CEO of Arc’teryx. “Last year, we expanded our retail footprint with flagship stores in Shanghai, Tokyo, London, and New York City, greeting new guests and establishing relationships in key cities across the globe. We received numerous prestigious awards across industries for our product innovation and disruptive advanced concepts. We launched our first in-house designed footwear line and saw significant traction and growth in key areas like our women’s business.”
Salomon also continued to excel in 2024. In Footwear, the brand surpassed $1 billion of sales, and expanded its retail presence with flagship stores in Paris and in Shanghai, key venues in London, Tokyo, and Milan, and its first pop-up store in New York City.
“Our leadership in Sportstyle footwear and winter sports equipment is a testament to our dedication to innovation,” says Guillaume Meyzenq, President and CEO of Salomon. “We also launched the groundbreaking Vision, the first performance trail running shoe with a 100% recyclable midsole and outsole.”
Wilson maintained market leadership in equipment, while the success gained with “Tennis 360” in China gives confidence to expand the concept globally. “Tennis 360” blends both on-court and off-court elements to create a comprehensive tennis lifestyle.
“Innovation is at the heart of everything we do,” says Joe Dudy, President and CEO of Wilson. “Last year, we redefined innovation with the release of the Airless Gen1 basketball, the first-ever 3D-printed basketball that sold out in under two hours. We also extended our historic partnership with the NFL and unveiled a state-of-the-art football factory in Ada, Ohio.”
Shaping the future of sports
While soft goods drive our growth, equipment—which is in the Amer Sports DNA—plays a crucial role in our brands’ authenticity and differentiation in the apparel space. According to James Zheng, both soft goods and equipment are critical for our future success.
“We are market leaders in rackets, baseball, basketball, ball sports, and winter sports equipment, and we are confident in securing and enhancing market leadership in these segments.”
On our 75th anniversary, we pause to celebrate our rich history, full of moments of renewal and reinvention, and the legacy we’ve built. Our success is driven by the community of 13,000+ passionate, talented individuals worldwide.
“As we look ahead and build on our foundation and past success, we’re confident in our ability to make our brands leading players in their segments,” says James. “We have a clear roadmap for growth, and by leveraging our strengths, we’re not just shaping the future of sports—we’re setting the standard for excellence.”
