Senior Communication Manager Tina joined Amer Sports a little over a year ago to lead communications in China and APAC. Today, she shares insights from her journey and offers valuable tips for those interested in building a career in communications.
What makes Amer Sports special to you?
Employee empowerment. Amer Sports empowers our employees to grow both professionally and personally, valuing our contributions through various training programs and community engagements. Additionally, seeing many of my colleagues participate in different sports inspires me and reinforces our powerful purpose of ‘Elevating the world through sport’. Since joining, my own participation in sports has significantly increased, and I truly feel elevated.
What tips would you give to people pursuing a career in communications?
Be always authentic and develop a strategic mindset. Communications is so much more than just reacting or sending out messages; it’s about identifying opportunities to improve and achieve shared goals. Communicators should focus on driving meaningful change rather than simply meeting traditional KPIs. It’s also crucial to be aware of and sensitive to cultural differences, especially in a global landscape.
Which of our values is most important to you?
Better together. As a core member of the group communications team participating in our listing on New York Stock Exchange in February 2024, we brought forward ideas, energy, and enthusiasm to advance our comprehensive plans. This was a true team effort, and I’m incredibly proud of the collaboration we have at Amer Sports.
