Salomon has proudly announced the opening of its newest brand store on the famed Avenue des Champs-Élysées in Paris. The new retail location on the world’s most famous shopping boulevard has opened its doors on May 31 and will be Salomon’s fourth brand store in the French capital.
The brand store at 42 Avenues des Champs-Élysées boasts 295 square meters of total shopping space on the ground floor and basement levels. Additionally, the façade that reaches to the top of the building brings a mountain-themed feel to this exclusive urban location. Salomon is the first mountain sports lifestyle company with a brand store on the Champs-Élysées, and the store is being designed to allow visitors the opportunity to experience the full scope of what Salomon has to offer—from premium footwear, apparel, and gear for running and hiking to winter sports equipment. Sneaker fans can find a full wall of Salomon’s increasingly in-demand Sportstyle footwear.
“We are incredibly proud to open this flagship store location on the Champs-Élysées,” said Pascal Clausse, VP Global Retail for Salomon. “As a 77-year-old mountain sports brand that was born in a small workshop here in Annecy in the French Alps, this new brand store on the Champs-Élysées represents yet another milestone on our journey. It’s also a wonderful opportunity to share our passion for the mountain sports lifestyle with our growing community in the world’s most recognized shopping district.”
The Champs-Élysées brand store is being designed to offer visitors a glimpse into Salomon’s approach to product development. An “Innovation Wall” showcases the company’s unparalleled Research & Development achievements that have transformed mountain sports for decades.
The store also features Salomon Winter Sports equipment, including a space for 2D foot scanning and a personal shopper for mountain sports enthusiasts. Any products that cannot be found in store are available in an “endless aisle” online, where products can be ordered from the store and shipped directly to locations across France.
Salomon opened first Sportstyle brand store in Le Marais
In addition to the new Champs-Élysées location, Salomon has opened its first Sportstyle store in the Le Marais neighbourhood of Paris at the end of April 2024. The location in the heart of the 4th arrondissement places the Salomon brand alongside boutique shops, design firms, and galleries.
Salomon’s Le Marais location features its most extensive range of Sportstyle footwear, including the latest collaborations with noted designers and fashion labels, as well as shoes from the ADVANCED label and the best Sneakers, including the highly sought after XT-6 model.
